Luo, Jie; Mainville, Denise Y.; You, Wen; Nayga Jr., … - Agricultural and Applied Economics Association - AAEA - 2009
Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in...