Menapace, Luisa; Moschini, GianCarlo - Agricultural and Applied Economics Association - AAEA - 2010
We study firm reputation as a mechanism to assure product quality in perfectly competitive markets in a context in … which both certification and trademarks are available. Shapiro’s (1983) model of reputation is extended to reflect both … reputation and lead to welfare gains compared to a situation in which only private trademarks are available. Hence, certification …