Meat demand in Belgium has shown significant changes, especially with recent concerns about meat safety. Probit models are estimated to measure factors influencing consumer decision-making toward fresh meat. The probability of decreasing fresh meat consumption increases with greater attention to...

The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...

Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much...

Household-level Canadian meat purchases from 2002-2008, household-level egg purchases from 2002-2005 and Food Opinion Survey in 2008 were used to understand how consumers who have different concerns about nutrition react to BSE events and how beef consumption after BSE discoveries were shaped by...

Replaced with revised version of paper 09/23/11.

Household-level Canadian meat purchases from 2002-2008 and the Food Opinion Survey conducted in 2008 were used to explore consumer responses to Bovine Spongiform Encephalopathy (BSE) at the national level in Canada. Three measures of beef purchased were used to understand consumers‟ reaction...

This article estimates the impact of social media exposure on consumer valuation of product characteristics. We apply the Berry, Levinsohn and Pakes (1995) model of market equilibrium to sales data for 18 carbonated soft drink brands sold in 12 cities over 17 months (June 2011 to October 2012)...

This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that advertising decreases the price elasticity of...

As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding...

Household-level Canadian scanner data from 2002 – 2005 were used to identify consumer reactions to the early BSE discoveries that severely impacted Canada’s beef industry. In all provinces, consumers reacted to the initial BSE event by purchasing more beef, apparently to support struggling...