Huang, Ju-Chin; Haab, Timothy C.; Whitehead, John C. - Agricultural and Applied Economics Association - AAEA - 2001
We examine the impact of multiple risks of related goods on consumption of a risky good. We argue that the consumption of a risky good depends on both its absolute risk level and its relative risks to other risky goods. Seafood consumption in eastern North Carolina is studied. We elicit, in a...