This paper analyzes the impact of human values and personality on the demand for organic tomatoes applying open …, such that personality has a differential impact with regard to predicting demand for products associated with organic … labels. However, results are not as strong as for human values. Overall, results indicate that human values and personality …

about how personality traits might affect bidding behavior in experimental auctions. To address this question, a series of … induced-value experiments were carried out in the fall of 2012. Personality traits were measured in pre- and post …-surveys aligning with the Midlife Development Inventory Analysis. Regression analysis determined the effects of personality traits on …