This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for...

This article examines the potential market demand and economic welfare impacts of a potential foodborne illness outbreak in the US blackberry industry using an ex ante partial equilibrium demand-supply framework. Even though a food contamination event has not occurred for blackberries in the US,...

Advances in biomedical technology have irrevocably jarred open the black box of human decision making, offering social scientists the potential to validate, reject, refine and redefine the individual models of resource allocation that form the foundation of modern economics. In this paper we (1)...