toward the risk involved in basket price variation. To test this hypothesis, I devise a laboratory experiment that consists … subjects' risk attitudes. In the second part of the experiment, I use an incentive-compatible choice-based conjoint experiment …. My econometric model largely confirms the hypothesis. I find that risk-averse consumers tend to choose EDLP stores while …

to pay (WTP) for BSE-tested and traceable beef. We adopted the perceived risk framework suggested by Pennings et al 2002 … to explore the relation between consumer perceived risk and WTP for these food-safety attributes. Our results revealed … that risk perception, risk attitude, BSE-concern, and perceived level of control agribusiness has on food safety …

Researchers employ various measures of risk attitudes to investigate their relation to market behavior with mixed … results. We find that a higher-order global risk attitude construct, developed using survey scales and experiments based on … power than underlying measures. With few exceptions, scales yield greater significance of risk attitudes for these choices …

Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes … crop that is forward sold as opposed to hedged. This study identifies some factors, including risk attitude, that impact …

Using a national survey, double hurdle models are estimated to examine the impact of farmers’ risk attitude on use of … production and marketing contracts. Risk averse farmers are less likely to use contracts but risk attitude does not have any …

We investigate the importance of an appropriate representation of behavior, risk attitude, and related characteristics … for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the … decisions or if their influence occurs indirectly through impacts on risk aversion. The findings, which support an indirect …

policy from income support to risk management. A mix of price- and revenue-based commodity programs as well as yield- and … revenue-based insurance products provide crop producers a complex portfolio of risk management tools and choices. To make … effective risk management decisions, crop producers must integrate farm programs and crop insurance alternatives in a …

equivalent analysis is used to rank farm policy and crop insurance alternatives for varying levels of risk aversion. …

trap-based surveillance program for early detection of wood borers and bark beetles at risk of establishing in New Zealand …, with greater surveillance warranted in areas closer to at-risk high-value resources and in areas that receive more imported …