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This study of the effectiveness of Marketing Order 906 in promoting Texas grapefruit and oranges was requested by TVCC …
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The Texas Pecan Board was established in 1998 to administer the Texas Pecan Checkoff Program and is financed through a one-half cent per pound assessment on grower pecan sales. The Board spends the assessment collections on a variety of advertising campaigns in an attempt to expand demand for...
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This report is an empirical analysis of the effectiveness of the marketing/promotion, nonagricultural research, and …
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The primary objective of this study is to answer two key questions regarding the U.S. soybean checkoff program over time: (1) What have been the effects of the soybean checkoff program on U.S. and world soybean and soybean product markets? (2) Has the soybean checkoff program benefited soybean...
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