This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...

Aim of the paper Entrepreneurship is recognized as an engine of both economic growth and development (Audretsch & al, 2006). Such growth results in social and cultural change as new companies and industries are created and have their impact. Women entrepreneurs contribute greatly to this dynamic...

The goal of this presentation is to analyse the concept of “Triple Bottom Line” (TBL), from a critical perspective, and to give an alternative with another concept based on another theory: the “Triple Depreciation Line” (TDL). Indeed, since “Cannibals With Forks” (Elkington, J. 1997....

Corporate social responsibility (CSR) is a relatively recent phenomenon for companies and their stakeholders. However, we cannot ignore its historical roots. Many companies, especially in industry, developed social and environmental policies and practices a long time ago. These practical and...

Ce livre pose les fondements d'une nouvelle conception de l'enseignement et de la pratique de la gestion soucieuse du respect de l'homme et de la nature dans le cadre d'une acception forte du développement durable. Il présente les différentes fonctions de l'entreprise selon ce prisme...