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~institution:"American Marketing Association"
~institution:"Pearson Education Limited"
~language:"eng"
~subject:"Marketing theory"
~subject:"Operations Management"
~type_genre:"Textbook"
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Principles of operations management : sustainability and supply chain management
Heizer, Jay H.
;
Render, Barry
;
Munson, Chuck
-
2017
-
Tenth edition, global edition
Persistent link: https://www.econbiz.de/10011575200
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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