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Marketing
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American Marketing Association
Springer Fachmedien Wiesbaden
516
Verlag Dr. Kovač
83
Haufe-Lexware GmbH & Co. KG
53
Springer Gabler <Firma>
43
Verlag Franz Vahlen
37
Gesellschaft zur Erforschung des Markenwesens
36
Books on Demand GmbH <Norderstedt>
31
De Gruyter Oldenbourg
29
IGI Global
27
RWTH Aachen
27
Springer-Verlag GmbH
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Wiley-VCH
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W. Kohlhammer GmbH
24
Fördergesellschaft Marketing an der Universität Augsburg
22
Nomos Verlagsgesellschaft
21
UVK Verlagsgesellschaft mbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
National Bureau of Economic Research
20
Springer International Publishing
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Edward Elgar Publishing
19
Uni-Taschenbücher GmbH
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Duncker & Humblot
18
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag
17
Friedrich-Schiller-Universität Jena
17
Technische Universität Braunschweig
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Bundesstelle für Außenhandelsinformation <Köln>
15
European Society for Opinion and Marketing Research
15
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
15
OECD
15
Gesellschaft Entwicklung, Konstruktion, Vertrieb
13
Campus Verlag
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Universität Mannheim
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Harvard Graduate School of Business Administration
10
Helmut-Schmidt-Universität
10
Institut für Demoskopie Allensbach
10
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Marketing theory and applications
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
10
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
-
2004
Persistent link: https://www.econbiz.de/10001851118
Saved in:
5
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
10
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
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