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Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014
Persistent link: https://www.econbiz.de/10010360300
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K. (contributor);  … - Winter Marketing Educators' Conference <2014, Orlando, Fla.> - 2014
Persistent link: https://www.econbiz.de/10010404712
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1994 AMA Winter Educators' Conference
Park, C. Whan (ed.); Smith, Daniel C. (contributor) - Winter Educators' Conference <1994, Saint Petersburg, Fla.> - 1994
Persistent link: https://www.econbiz.de/10013274808
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1995 AMA Winter Educators' Conference
Stewart, David W. (ed.); Vilcassim, Naufel (contributor) - Winter Educators' Conference <1995, La Jolla, Calif.> - 1995
Persistent link: https://www.econbiz.de/10013274830
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1996 AMA Winter Educators' Conference
Blair, Edward (ed.); Kamakura, Wagner A. (contributor) - Winter Educators' Conference <1996, Hilton Head Island, SC> - 1996
Persistent link: https://www.econbiz.de/10013274863
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704