//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alcohol advertising : what doe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
10
Marketing
7
Advertising
5
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
4
Marketingmanagement
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Internet marketing
3
Online-Marketing
3
Absatz
2
Artificial intelligence
2
Brand management
2
Künstliche Intelligenz
2
Markenführung
2
Marktforschung
2
Selling
2
Vereinigte Staaten
2
Verkauf
2
17.02.1985
1
Absatzforschung
1
Brand loyalty
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
Kommunikation
1
Kongress
1
Markentreue
1
Market research
1
Media industries
1
Mediensektor
1
Phoenix <Ariz., 1985>
1
Social Web
1
Social web
1
USA
1
Verbraucher
1
Verbraucherschutz
1
Welt
1
Werbungsforschung
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Konferenzschrift
9
Collection of articles of several authors
2
Conference proceedings
2
Sammelwerk
2
Language
All
English
9
Undetermined
1
Author
All
Houston, Michael J.
2
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Cutright, Keisha
1
Divita, S. F.
1
Greenberg, Marshall G.
1
Im, Subin
1
Lutz, Richard J.
1
Malter, Alan J.
1
Morin, Bernard
1
Peres, Renana
1
Wind, Yoram
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
183
Springer Fachmedien Wiesbaden
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
42
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Agricultural and Applied Economics Association - AAEA
14
Université Paris-Dauphine (Paris IX)
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Axel-Springer-Verlag
11
EconWPA
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
CESifo
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
Institute for the Study of Labor (IZA)
9
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
OECD
8
United States / Congress / Senate / Committee on Labor and Public Welfare / Subcommittee on Alcoholism and Narcotics
8
Österreichische Werbewissenschaftliche Gesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Economics Research, World Bank Group
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
World Trade Organization
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management
5
Europäische Kommission
5
Fachhochschule Reutlingen / European School of Business
5
more ...
less ...
Published in...
All
AMA proceedings series
1
Series / American Marketing Association
1
Source
All
ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
4
Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
7
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
8
Advertising
and the public interest : selected papers from the Conference on
Advertising
and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
9
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
10
Marketing in a changing world : 1969 June Conference Proceedings
Morin, Bernard
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10013457166
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->