Volle, Pierre; Isaac, Henri; Charfi, Ahmed Anis - Université Paris-Dauphine (Paris IX) - 2013
development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a … merchant web site in order to highlight two major issues in creating traffic (i.e., the visibility and reputation). Then, based … most relevant traffic. This methodology improves the allocation of marketing budgets and manages the investments made by …
