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Revisiting Australian Pork Sales Response to Advertising 1985 - 1997
Zhang, Lin; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 1999
The pig meat market in Australia is characterized by generic (fresh pork, bacon etc.) advertising. These advertising expenditures are funded from collective levies from pig producers. At the same time, there are extensive brand advertising activities in the pig market. So far, there have been...
Persistent link: https://www.econbiz.de/10010878616
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Advertising and Australian Pig Producers Welfare
Zhang, Lin; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 2000
The pig meat market in Australia is characterized by generic (fresh pork, bacon etc.) advertising. These advertising expenditures are funded from collective levies from pig producers. At the same time, there are extensive brand advertising activities in the pig market. Impact of advertising on...
Persistent link: https://www.econbiz.de/10010879988
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Relationships with market intermediaries: the case of vegetable cluster marketing in Southern Philippines
Axalan, Jerick T.; Murray-Prior, Roy B.; Concepcion, … - Australian Agricultural and Resource Economics Society … - 2012
Effective relationship among partners is a key in strengthening collaborative marketing efforts. One of the … collaborative marketing efforts is through clustering of farmer to link into market. This study examined the level of relationship …
Persistent link: https://www.econbiz.de/10010915518