Perceptions are known to play an important role in the innovation adoption decision. Once influential perceptions have been identified, there is the potential for information to influence adoption by changing these perceptions. In this paper, the influence of an extension workshop targeting...

This paper presents results of a survey of Western Australian wheat growers designed to elicit perceptions of the impact of protein premiums and discounts for wheat on income, utility and off-farm risk management. The results indicate that a grower’s perception of the scheme’s impact on...