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~institution:"Australian National University / Centre for Economic Policy Research"
~institution:"East Asian Bureau of Economic Research (EABER)"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
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2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
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