Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10000886801
Persistent link: https://www.econbiz.de/10000587076
Persistent link: https://www.econbiz.de/10000603211
Persistent link: https://www.econbiz.de/10000978408
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503
Persistent link: https://www.econbiz.de/10000997915
Persistent link: https://www.econbiz.de/10000997945
Persistent link: https://www.econbiz.de/10000980599