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Zielgruppen Lehrende und Studierende aus dem Fachgebiet BWL, insbesondere Innovationsmanagement, Entrepreneurship und Management …
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This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...
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Schwerpunkten Innovationsmanagement, Strategisches Management, Organisationsdesign und Entrepreneurship Fach- und Führungskräfte aus …
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