Lee, Geoffrey; McGuiggan, Robyn L.; Spanjaard, Daniela; … - University of Western Sydney; University of Western Sydney; … - 2008
B2B e-marketplaces leverage the internet?s capabilities to efficiently connect buyers and sellers, resulting in lower transactional costs and improved communications. Academic research into the effect of e-marketplaces on the buying decision is limited. This case study used an adapted version of...