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Proceedings of the ... annual meeting of the Canadian Agricultural Economics and Farm Management Society

Canadian Agricultural Economics and Farm Management Society - In: Canadian journal of agricultural economics : CJAE 43 (1995) 4, pp. 519-596

Persistent link: https://www.econbiz.de/10001295132

Proceedings of the ... annual meeting of the Canadian Agricultural Economics and Farm Management Society

Canadian Agricultural Economics and Farm Management Society - In: Canadian journal of agricultural economics : CJAE 44 (1998) 4, pp. 325-408

Persistent link: https://www.econbiz.de/10001295133

Proceedings of the ... annual meeting of the Canadian Agricultural Economics and Farm Management Society

Canadian Agricultural Economics and Farm Management Society - In: Canadian journal of agricultural economics : CJAE 42 (1994) 4, pp. 431-524

Persistent link: https://www.econbiz.de/10001295134

CAEFMS Workshop Opportunities for the Agri-Food Sector in the New Information Age

Workshop Opportunities for the Agri-Food Sector in the … - In: Canadian journal of agricultural economics : CJAE 43 (1995) 4, pp. 597-650

Persistent link: https://www.econbiz.de/10001212984

On the strategic use of attention grabbers

Kfir Eliaz; Ran Spiegler - Department of Economics, Brown University; Department … - 2011

[This item is a preserved copy. To view the original, visit http://econtheory.org/] When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from...

Persistent link: https://www.econbiz.de/10009455285

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

Persistent link: https://www.econbiz.de/10009482144