specific disciplines, etc. Marketing activities run by sport organisations to attract consumers depend on consumers’ needs …

marketing research. The analysis of literature was performed by means of a systematic review, a way of assessing and … employment especially in areas such as digital marketing, online advertising or shopper marketing. It pointed out the most …

advantage and B2B marketing is a link between the provider and the end users. Rapidly technological and demographic changes … because of the Internet has radically changed the marketing approach of companies on the market and the performance of … companies. This decreased cultural, geographical and mental distance. Companies uses B2B marketing in a way to ensure all …

participation in fairs plays an important role in an overall marketing activity of their organizations. The research findings served …

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …