.e., a turnaround. We compare communication from leaders to incentive increases and also compare the effectiveness of … randomly selected and elected leaders. While all interventions yield shifts to more efficient equilibria, communication from …

large variety of instruments to design their CSR communication. Different communication means can complement one another as … involvement regarding CSR (e.g. websites, CSR reports). Among the many potential communication channels that allow disseminating … communication of chocolate brands is addressed in this paper. CSR related communication was investigated by two means. In December …

-way free form communication message sent by the leader to the followers strongly revives cooperation. We find evidence that … repeated free form communication by the leader further strengthens the reviving effect on cooperation. Combining the two … previous interventions does not outperform the pure effect of communication. Our content analysis reveals that leader …

consensus. Our 2-by-2 design also controls for communication effects. In our data, communication makes vertical firms more …

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain …

marketing communication strategies could significantly affect the consumers’ preferences for food product and their decisions … communication strategies to increase the local food demand and customization. …

further communication of sustainable aquaculture to consumers are deduced. One central result is that consumers were mainly …