Jeon, Doh-Shin; Menicucci, Domenico - Barcelona Graduate School of Economics (Barcelona GSE) - 2005
bundling. In this paper, we analyze how bundling afects journal pricing in the market of scientific, technical and medical (STM …) electronic journals and offer a novel insight on the bundling of a large number of information goods. We find that (i) when … bundling is prohibited, surprisingly, industry concentration does not affect prices (ii) when bundling is allowed, each …