voter priorities by emphasizing issues selectively during the political campaign. This phenomenon, known as priming, should …. In particular, we find that stronger priming effects can backfire by constraining parties to invest more resources in all … focus on their “historical issues†or to engage in issue stealing. Typically, the latter happens when priming effects are …

. Giving salience to an issue implies proposing an innovative policy proposal alternative to the status-quo. Parties trade off … the issues with high salience in voters concerns and those with broad consensus on some policy proposal. Each party … which are considered the most important ones by a majority of votes may not be given salience during the electoral campaign …