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Many revenue management (RM) industries are characterized by (a) fixed capacities in the short term (e.g., hotel rooms, seats on an airline right), (b) homogeneous products (e.g., two airline rights between the same cities at similar times), and (c) customer purchasing decisions largely...
Persistent link: https://www.econbiz.de/10010851492
Revenue management (RM) is a complicated business process that can best be described as control of sales (using prices, restrictions, or capacity), usually using software as a tool to aid decisions. RM software canplay a mere informative role, supplying analysts with formatted and summarized...
Persistent link: https://www.econbiz.de/10010547385