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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel"
~institution:"Universität Mannheim"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Online-Marketing"
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Mehrgleisiger Vertrieb
Online-Marketing
Consumer behaviour
31
Konsumentenverhalten
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Janz, Oliver
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Books on Demand GmbH <Norderstedt>
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
Universität Mannheim
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12
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9
Deutscher Dialogmarketing Verband
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
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3
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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4
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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5
Click & Collect im Bekleidungseinzelhandel : Paketshop oder Omni-Channel-Erlebniseinkauf
Janz, Oliver
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10013447200
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6
Return to Store : Mit Online-Retouren im Stationärhandel richtig umgehen
Janz, Oliver
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10013447209
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