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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Eric Cuvillier <Firma>"
~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~person:"Breitner, Michael H."
~subject:"Produktpolitik"
~type_genre:"Hochschulschrift"
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Books on Demand GmbH <Norderstedt>
Eric Cuvillier <Firma>
Gottfried Wilhelm Leibniz Universität Hannover
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Persistent link: https://www.econbiz.de/10011793376
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