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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~subject:"Konsumentenverhalten"
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Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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