Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

Bedeutung des Controllings -- Strategisches Controlling -- Operatives Controlling -- Umfang und Ausgestaltung von Controllingsystemen -- Einbindung in die Organisation -- Controllinginstrumente -- Planungsrechnung und Abweichungsanalyse Balanced Scorecard -- Vier-Fenster-Bericht -- Management...