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Consumers' selves and marketing
Herzog, Daniela - 2018
Persistent link: https://www.econbiz.de/10011917963
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Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Gildemeister, Celine C.; Mehn, Audrey; Perret, Jens K. - 2021
The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...
Persistent link: https://www.econbiz.de/10012489926
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Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Gildemeister, Celine C.; Mehn, Audrey; Perret, Jens K. - 2021
Persistent link: https://www.econbiz.de/10012483682
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Part-time entrepreneurship : micro-level and macro-level determinants
Landgraf, Andreas - 2015 - 1. Aufl
Persistent link: https://www.econbiz.de/10011411512
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Gamification in tourism : designing memorable experiences
Bulencea, Paul; Egger, Roman - 2015
Persistent link: https://www.econbiz.de/10011311321
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Customer Experience Management
Embert, Maren - 2015
Persistent link: https://www.econbiz.de/10011380631
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Multi-screen behavior : implications on media usage and advertising effectiveness
Hoeck, Lena - 2019 - 1st edition
Persistent link: https://www.econbiz.de/10012126072
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Menschenmarken
Altmayer, Winfried - 2021
Persistent link: https://www.econbiz.de/10012613168
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Sustainable innovation : the impact on the success of US large caps
Fink, Alexander - 2021
Persistent link: https://www.econbiz.de/10012429040