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~institution:"Bundesverband Öffentlicher Banken Deutschlands"
~institution:"IGI Global"
~institution:"National Bureau of Economic Research"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Becker, Roman"
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Das Fan-Prinzip : wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren
Becker, Roman
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Daschmann, Gregor
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2022
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3., überarbeitete und erweiterte Auflage
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