MAULEON, Ana; VANNETELBOSCH, Vincent; VERGARI, Cecilia - Center for Operations Research and Econometrics (CORE), … - 2010
We consider a model of licensing of a non-drastic innovation in which the patent holder (an outside innovator) negotiates either up-front fixed fees or per-unit royal- ties with two firms producing horizontally differentiated brands and competing à la Cournot. We investigate how licensing...