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Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market

Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...

Persistent link: https://www.econbiz.de/10010671662

An Estimation of Consumer Benefits From the Public Campaign To Lower Cereal Prices

Cotterill, Ronald W.; Franklin, Andrew W. - Department of Agricultural and Resource Economics, … - 1998

Using monthly IRI scanner data for January 1993 to March 1998, cereal prices declined even after adjusting for trade promotions and reduced manufacturer coupons during the public campaign in 1995 and early 1996, as well as after the industry's announced shelf price reductions in Spring 1996. The...

Persistent link: https://www.econbiz.de/10010777201

Estimating Demand for Differentiated Products: The Case of Beer in the U.S.

Rojas, Christian; Peterson, Everett B. - Department of Agricultural and Resource Economics, … - 2005

This paper employs a nation-wide sample of supermarket scanner data to estimate a large brandlevel demand system for beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to price elasticities. The dimensionality problem is solved...

Persistent link: https://www.econbiz.de/10010816322

How Effective is Public Policy in Decreasing Soda Consumption? An Assessment of Four Policy Options

Liu, Yizao; Lopez, Rigoberto A.; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the effectiveness of four policy options to decrease the consumption of carbonated soft drinks … option and a tax on calories was found to be the weakest in terms of effectiveness in decreasing the consumption of CSDs. The … declines in the national consumption of CSDs were found to be approximately -6.3%, -15.4%, -15.5% and -15.8 for a tax …

Persistent link: https://www.econbiz.de/10010816369

The Effect of Advertising and In-Store Promotion on the Demand for Chocolate

Patalinghug, Jason C. - Department of Agricultural and Resource Economics, … - 2013

This paper analyzes the effect of TV advertising and in-store displays on the sales of chocolates. I examine which method is more effective in gaining customers and in increasing total sales. Also, I look at the evidence to see whether the lack of advertising by a firm will hurt the industry as...

Persistent link: https://www.econbiz.de/10010816375

A Perspective on Valuing Changes in Health Risk

Fisher, Ann - Department of Agricultural and Resource Economics, … - 1990

Persistent link: https://www.econbiz.de/10010638886

Demographic Change and Medical Care

Winter, Jay M - C.E.P.R. Discussion Papers - 1985

This paper examines the implications for health policy of recent demographic trends. It examines the remarkable succession of a 'baby boom' generation followed by a 'baby bust' generation in most Western countries. After reviewing the explanatory literature, and rejecting the likelihood of any...

Persistent link: https://www.econbiz.de/10005791919