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Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market

Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...

Persistent link: https://www.econbiz.de/10010671662

How Effective is Public Policy in Decreasing Soda Consumption? An Assessment of Four Policy Options

Liu, Yizao; Lopez, Rigoberto A.; Zhu, Chen - Department of Agricultural and Resource Economics, … - 2013

This paper examines the effectiveness of four policy options to decrease the consumption of carbonated soft drinks … option and a tax on calories was found to be the weakest in terms of effectiveness in decreasing the consumption of CSDs. The … declines in the national consumption of CSDs were found to be approximately -6.3%, -15.4%, -15.5% and -15.8 for a tax …

Persistent link: https://www.econbiz.de/10010816369

Home Bias in U.S. Beer Consumption

Lopez, Rigoberto A.; Matschke, Xenia - Department of Agricultural and Resource Economics, … - 2011

.S. cities over 20 quarters (1988-92) to estimate the consumers’ taste for beer characteristics (price, alcohol content, and …

Persistent link: https://www.econbiz.de/10010816374

A Perspective on Valuing Changes in Health Risk

Fisher, Ann - Department of Agricultural and Resource Economics, … - 1990

Persistent link: https://www.econbiz.de/10010638886

Demographic Change and Medical Care

Winter, Jay M - C.E.P.R. Discussion Papers - 1985

This paper examines the implications for health policy of recent demographic trends. It examines the remarkable succession of a 'baby boom' generation followed by a 'baby bust' generation in most Western countries. After reviewing the explanatory literature, and rejecting the likelihood of any...

Persistent link: https://www.econbiz.de/10005791919