Preface -- Part I. background and introduction -- 1. Introduction: establishing the art of contextualizing CSR as a research area / Anders Örtenblad -- 2. Corporate social responsibility as concept and activity: an overview / Serra Görpe and Burcu Öksüz -- 3. The importance of context in...

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...