This paper shows that an advertising ban is more likely to increase – rather than decrease – total consumption when … advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation … (thus allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce …

The regulation of commercial television and broadcasting in the United Kingdom has evolved from the principles of … public service broadcasting. Much of this regulation is paternalistic and does not place great emphasis on the most effective … regulation in the light of the recent recommendations of the Peacock Committee. In particular, the objectives of broadcasting are …

increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

, namely that industry concentration fell just at the same time as industry advertising expenditures rose sharply. Since both … stylized fact raises interesting questions about whether – and if so, how advertising affects entry. We use a model of consumer … switching behaviour to help interpret the facts. The model predicts a simple linear association between market and advertising …

We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …