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opportunity cost of forgone wholesale fees, making exclusivity the equilibrium choice. The analysis explains the observed … incidence of content exclusivity in pay TV. Specific dynamic mechanisms are explored, and welfare and policy implications are …
Persistent link: https://www.econbiz.de/10011084070
We consider a media market where consumers mix content offered by different firms and firms charge two-part tariffs. As compared to pure linear pricing (pay-per-view), firms make higher profits, while consumers are worse off and the allocation is not first-best. We also consider flat...
Persistent link: https://www.econbiz.de/10005114376
preference for non-exclusivity even when selling to subscription-funded distributors. The analysis has implications for the …
Persistent link: https://www.econbiz.de/10011083559
We compare the advertising intensity and content of programming in a market with competing media platforms. With pay-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media platforms receive all revenues from advertising. We show...
Persistent link: https://www.econbiz.de/10005123830
Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are incurred for these media. They are also mainly supported...
Persistent link: https://www.econbiz.de/10005124151
We examine vertical backward integration in oligopoly. Analysing a standard linear Cournot model, we find that for wide parameter ranges (i) some firms integrate, while others remain separated, and (ii) efficient firms are more likely to integrate vertically. Adopting a reduced-form approach, we...
Persistent link: https://www.econbiz.de/10005504590
Producers of cultural goods and media products can only make their specific contents available to their audiences and readerships through a particular language. The choice of language is a trivial decision if consumers are monolingual. However, the fraction of bilingual consumers is high in some...
Persistent link: https://www.econbiz.de/10008458293
This Paper provides an empirical examination of third-degree price discrimination in the Swedish newspaper industry. The results show that price discrimination is more prevalent in competitive markets and among newspapers with low market shares. This supports predictions from recent theoretical...
Persistent link: https://www.econbiz.de/10005666628
We investigate the endogenous determination of contracts in competing vertical chains where upstream and downstream firms bargain first over the type of contract and then over the contract terms. Upstream firms always opt for non-linear contracts, which specify the input quantity and its total...
Persistent link: https://www.econbiz.de/10005123524
We examine oligopolistic markets with both intrabrand and interbrand competition. We characterize equilibrium contracts involving a royalty (or wholesale price) and a fee when each upstream firm contracts with multiple downstream firms. Royalties control competition between own downstream firms...
Persistent link: https://www.econbiz.de/10005067481