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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?

de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - C.E.P.R. Discussion Papers - 2010

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising strategies are strategic...

Persistent link: https://www.econbiz.de/10008680762

The advertising mix for a search good

Anderson, Simon P; Renault, Régis - C.E.P.R. Discussion Papers - 2012

consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over …

Persistent link: https://www.econbiz.de/10011083652

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Anderson, Simon P; Ciliberto, Federico; Liaukonyte, Jura; … - C.E.P.R. Discussion Papers - 2012

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

Persistent link: https://www.econbiz.de/10011084001

The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market

Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - C.E.P.R. Discussion Papers - 2014

one takes about advertising. In the potato chip market advertising has little informational content. The advertising may …

Persistent link: https://www.econbiz.de/10011084037

Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field

Galasso, Vincenzo; Nannicini, Tommaso - C.E.P.R. Discussion Papers - 2013

This paper investigates the differential response of male and female voters to competitive persuasion in political campaigns. During the 2011 municipal elections in Milan, a sample of eligible voters was randomly divided into three groups. Two were exposed to the same incumbent’s campaign but...

Persistent link: https://www.econbiz.de/10011084076

Advertising and the Distribution of Content

Weeds, Helen - C.E.P.R. Discussion Papers - 2012

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller … of content - such as televisation rights to popular sports - may contract with one or both of two competing distributors …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

Persistent link: https://www.econbiz.de/10011083559

The Manufacturer's Suggested Retail Price

Rosenkranz, Stephanie - C.E.P.R. Discussion Papers - 2003

Based on arguments of the ‘reference-dependent’ theory of consumer choice we assume that a retailer’s discount of a manufacturer’s suggested retail price changes consumers’ demand. We can show that the producer benefits from suggesting a retail price. If consumers are additionally...

Persistent link: https://www.econbiz.de/10005792080

Optimal Campaigning in Presidential Elections: The Probability of Being Florida

Strömberg, David - C.E.P.R. Discussion Papers - 2002

This Paper delivers a precise recommendation for how presidential candidates should allocate their resources to maximize the probability of gaining a majority in the Electoral College. A two-candidate, probabilistic-voting model reveals that more resources should be devoted to states which are...

Persistent link: https://www.econbiz.de/10005792233

Platform Siphoning: Ad-Avoidance and Media Content

Anderson, Simon P; Gans, Joshua - C.E.P.R. Discussion Papers - 2010

Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of … ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without … paying the ‘price.’ We examine the content provider’s reaction to such technologies, demonstrating that their adoption …

Persistent link: https://www.econbiz.de/10008468534

Pricing and Information Disclosure in Markets with Loss-Averse Consumers

Karle, Heiko; Peitz, Martin - C.E.P.R. Discussion Papers - 2010

We develop a theory of imperfect competition with loss-averse consumers. All consumers are fully informed about match value and price at the time they make their purchasing decision. However, a share of consumers are initially uncertain about their tastes and form a reference point consisting of...

Persistent link: https://www.econbiz.de/10008468627