increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

, namely that industry concentration fell just at the same time as industry advertising expenditures rose sharply. Since both … stylized fact raises interesting questions about whether – and if so, how advertising affects entry. We use a model of consumer … switching behaviour to help interpret the facts. The model predicts a simple linear association between market and advertising …

We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the …

/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We …We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …

redemptions rather than increasing purchases of fund shares. We further find that advertising can affect the fund’s flow …We find that advertising appears to have significant effects on investor flows at the industry, family and individual … fund level. At the industry level, flows are higher in months with more advertising dollars spent, even for non-advertising …