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Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyse a monopoly firm’s choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both;...
Persistent link: https://www.econbiz.de/10005662329
We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...
Persistent link: https://www.econbiz.de/10011083652
The Internet plays a growing role in the economy. This paper extrapolates this trend and analyses a world where most …
Persistent link: https://www.econbiz.de/10005666414
In markets with imperfect information and heterogeneity, the information technology affects the rate at which agents meet, which in turn affects the distribution of production technologies across firms. We show that in models for such markets there are typically multiple equilibria because...
Persistent link: https://www.econbiz.de/10005788903
Internet development holds the promise of transmitting economic value across physical space at zero marginal cost. In …
Persistent link: https://www.econbiz.de/10005791414
The tensions between books and book markets as expressions of culture and books as products in profit-making businesses are analysed and insights from the theory of industrial organisation are given. Governments intervene in the market for books through laws concerning prices of books, grants...
Persistent link: https://www.econbiz.de/10005124150
past, not in the future. The Internet fails as a Great Invention because much of its use involves substitution of existing … activities from one medium to another, because much Internet investment involves defence of market share rather than creation of … something of social value, because much Internet activity duplicates existing activity like mail order catalogues, while the …
Persistent link: https://www.econbiz.de/10005124176
intermediation on the Internet by allowing registration and transaction prices, and multiple registration. When only registration …
Persistent link: https://www.econbiz.de/10005136667
Digital goods are bit strings, sequences of 0s and 1s, that have economic value. They are distinguished from other goods by five characteristics: digital goods are non-rival, infinitely expansible, discrete, aspatial, and recombinant. The New Economy is one where the economics of digital goods...
Persistent link: https://www.econbiz.de/10005067419
Many cultural products have the same non-rival nature as scientific knowledge. They therefore face identical difficulties in creation and dissemination. One traditional view says market failure is endemic – societies tolerate monopolistic inefficiency in intellectual property (IP) protection...
Persistent link: https://www.econbiz.de/10005498130