baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large … organic products. These bounds provide information about willingness to pay for organic without imposing restrictive … example by stores to provide robust upper bounds on the revenue implication of introducing a new line of organic products. …

We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers’ conversion rates. …

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract … meets, as well as the indirect demand it generates for the firms' other products. We explore this idea in the context of a … consumers with limited attention. We characterize the equilibrium use of products as attention grabbers and its implications for …