Eliaz, Kfir; Spiegler, Ran - C.E.P.R. Discussion Papers - 2010
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract … meets, as well as the indirect demand it generates for the firms' other products. We explore this idea in the context of a … consumers with limited attention. We characterize the equilibrium use of products as attention grabbers and its implications for …