Fershtman, Chaim; Gneezy, Uri; Hoffman, Moshe - C.E.P.R. Discussion Papers - 2008
A taboo is an "unthinkable" action, that is, even the thought of violating it triggers social punishment. Taboos are the social "thought police," discouraging individuals from considering certain type of actions. We consider a simple model in which taboos are part of the definition of one's...