We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers’ conversion rates. …

computed from the posterior mode of the joint distribution of admissible models both in the fully identified and in the …

increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

, namely that industry concentration fell just at the same time as industry advertising expenditures rose sharply. Since both … stylized fact raises interesting questions about whether – and if so, how advertising affects entry. We use a model of consumer … switching behaviour to help interpret the facts. The model predicts a simple linear association between market and advertising …

We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets. An increase in the …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …