Brülhart, Marius; Usunier, Jean-Claude - C.E.P.R. Discussion Papers - 2004
Behavioural economists have come to recognize that reciprocity, the interaction of trust and trustworthiness, is a … distinct and economically relevant component of individual preferences alongside selfishness and altruism. This recognition is … power of trust as a determinant of those decisions, suggesting that altruism may explain much of what ‘looks like’ trust …