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New Product Announcements as Market Signals. A content analysis in the DRAM chip industry

Popma, W.T.; Waarts, E.; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003

New-product announcements (NPAs) have considerable effects on competitors in industrial markets. Several studies have shown that the perceived threat caused by an NPA may trigger severe competitive reactions. Yet it is still unclear how the perception of threat by competitors is related to the...

Persistent link: https://www.econbiz.de/10005288590

A multi-country study of the adoption of ERP systems

Everdingen, Y.M. van; Waarts, E. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003

-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …

Persistent link: https://www.econbiz.de/10005288725

Competition:an inspirational marketing tool

Waarts, E. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004

Concurrentie is de motor achter innovatie en dynamiek in markten.Sectoren zoals het openbaar vervoer, water, energie, en telecom worden niet voor niets door nationale en internationale overheden geliberaliseerd en gedereguleerd. Het doel is markten te creÃ«ren met eerlijke kansen voor nieuwe...

Persistent link: https://www.econbiz.de/10005304711