van Everdingen, van Everdingen, Y.M.; Waarts, Waarts, E. - Erasmus Research Institute of Management (ERIM), … - 2003
-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …