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Competition:an inspirational marketing tool
Waarts, Waarts, E. - Erasmus Research Institute of Management (ERIM), … - 2004
Competition is the engine behind innovation and dynamics in the marketplace. Sectors like public transport …
Persistent link: https://www.econbiz.de/10010730458
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New Product Announcements as Market Signals. A content analysis in the DRAM chip industry
Popma, Popma, W.T.; Waarts, Waarts, E.; Wierenga, … - Erasmus Research Institute of Management (ERIM), … - 2003
New-product announcements (NPAs) have considerable effects on competitors in industrial markets. Several studies have shown that the perceived threat caused by an NPA may trigger severe competitive reactions. Yet it is still unclear how the perception of threat by competitors is related to the...
Persistent link: https://www.econbiz.de/10010731439
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A multi-country study of the adoption of ERP systems
van Everdingen, van Everdingen, Y.M.; Waarts, Waarts, E. - Erasmus Research Institute of Management (ERIM), … - 2003
-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …
Persistent link: https://www.econbiz.de/10010837623