Hu, Audrey; Matthews, Steven A.; Zou, Liang - Department of Economics, University of Pennsylvania - 2009
This paper analyzes the effects of buyer and seller risk aversion in first and second-price auctions. The setting is … to optimally set the reserve price. In both auctions the seller’s optimal reserve price is shown to decrease in his own … of both auctions, and especially that of the first-price auction. The seller’s optimal reserve price in the first …