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~institution:"CESifo"
~institution:"Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano"
~institution:"HAL"
~person:"Courtois, Laëtitia"
~subject:"communication"
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Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
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L'expérientiel en point de vente. Le commerce physique réinventé pour faire face aux mutations du contexte concurrentiel
Courtois, Laëtitia
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HAL
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2013
compléter pour ne faire qu'un au sein d'un plan de
communication
à 360°. …
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